I wonder if this is what its like to come up in the big leagues as a rookie... every hit, swing, strike out and run scored means the world, for better or worse. Every play at this stage in the game had better be served up at 110%, with a side of pure hustle. If you’re gonna make a career out of playing a game, you sure as heck better play it well. That’s kind of how I feel about the Agency... it is a lot like a game. There are players, there are wins and some losses, there are the Good Guys, there are opponents, and there is a hero: Buzz Titan.
As I explained in the last post, Buzz is an amalgamation of the various elements of the Detective brand: my personal and business philosophies, some less-than-subtle iconography, mischievously melodramatic themes, and a little bit of humor. What I didn’t get to is Why the Brand Icon is so important: He has a Unique Identity.
The Unique Identity (UniqID) element of a Brand Icon seems pretty straightforward, but in reality is way too often overlooked. Considering The Giant Detective Agency is basically a meta-case study on digital business, for if the tools and techniques I am employing to grow the business work for the Detectives, then they certainly should for our clients. With that in mind, the UniqID element is very important. To put it in context: the core brand essence and mission of the business should be an intrinsic factor in defining the SoMe presence... i.e. Buzz Titan needs to say a lot more than words.
The tagline “Original Creative, Creatively Original” works for defining the product idealogy, at least for the Guerilla-mercial videos. Having as talented a team as I have to work with makes it a lot easier to boldly claim excellence in a somewhat unproven venture. Having Buzz to speak for the business and the work makes it even easier.
As anyone that is skilled at meeting people will tell you, confidence and genuine engagement with people are the secrets to success. Our goal at the Giant Detectives is much the same, to help clients make memorable and honest contact with their audience. The comedy should be fresh, the dramatic should be concise (think about those terribly long and depressing ASPCA commercials- a cause I support makes me cringe at thinking about them), and the informational segments
Content IS King, and Video Content rules all. With online video you can instruct, goad, brag, praise... share a laugh, an idea, a want or a need. You can build your fan base, build your customer base, build your business... and You will definitely make impressions. So if you’re serious about solving your video needs, get Buzz working on your case today!
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