Your Life as Content...

I've been thinking about what to write about for over a week now; with a few false starts and plenty of reading other people's words, I had a revelation: my Life is Content.

One of the most important things about brand presence is regular and relevant content updating; blogging, interactive chat, rss, video content- linked or original, all of them effective tools to maintaining a vibrant and charismatic presence online. What exactly that content ends up looking like depends on a lot of things: the brand image, the type of messaging, the desired interaction, WHO is writing the content.

If the WHO in that equation is you... the small business owner, agency or media professional, relentless self-marketer... then I have some simple advice for crafting out your place in the digital universe: be yourself.

Waaaay too much corporate messaging is just an endless barrage of offers, product info, bland corporate blah blah blah and other repackaged PR and marketing messages. On the surface this seems like a great idea, old biz agencies and inflexible corporate entities thrive on this vanilla-flavored online tripe. Don't get me wrong, I like vanilla. Its a great INGREDIENT in a better, more gastronomically-pleasing dessert. The flavors, the personality, the textures and the real goodies are what make the ice cream a yummy sundae; and they're what make it YOUR dessert.

Your digital presence should be equally self-expressive, and just as yummy. The only effective way to do this is to put yourself into the content, Your Life as Content. What does this mean? Well a few examples that I employ are this blog, some silly video content in addition to my practical reel, and a fanpage feed. The Giant Detectives have a lot of me in them, I've covered that before in the lore of @BuzzTitan, but the basic message is relevant to any business: making your presence online personal makes it very easy to maintain a rich and meaningful flow of new content.

I think that Groupon does this well. Their silly, and often literati-targeted descriptions are full of the copywriter's personality. They recruit and underpay a talented staff of young writers who grew up surrounded by digital. Those writers write content that sells products, and they write content from their own, albeit sometimes warped, worldview. The Millenials are guiding content as a business boon, and its time to take their methods to your brand. Be silly, be serious, be fresh, but most importantly, be honest. Your Life is Content, share it with the world.

Thanks and Godspeed,

Buzz Titan
a/k/a Rory Mitchell Foster
The Chief
The Giant Detective Agency